Summer arrived and life kind of got in the way. It was a particular testing few months for all sorts of reasons, but we seem to have managed it. At the end of it was the delight of seeing my brother get married, Gaia start her first day at ‘big’school while Luca headed off to nursery. So new beginnings all around!
Meanwhile work on the campaign hasn’t stopped, rather the opposite.
Thanks to Rick dedicating all his available time on this, back in August I was able to meet with Christian Schroeder, CEO of Lambie Nairn, ‘THE’ London based Branding agency par excellence, who offered to support us in redefining our brand strategy and further develop it. We are absolutely thrilled with the work Kate Blewett and Graeme Haig have done.
I don’t want to say too much now and spoil it - yes it is a new look but that’s all I will say for now, watch this space!!!
Only a few days later we also met with Johnny Hornby, one of the founders and partners of CHI&partners and my amazingly brilliant friend, Sarah Golding, their CEO. Sarah had already been hugely generous with us in the past developing a website as a huge measure of her support in the cause and allowing me to ‘squat’ in their offices having my own desk and using their facilities for free. But this time they have gone even further; very far indeed. Under Sarah’s guidance the incredibly talented and creative Malcolm Peters has designed a number of (!!) fabulous creative campaigns, one of which will be launched soon, another gesture of support that will always be remembered and appreciated.
But that’s not all! Another great friend, the inspirational and talented Karen Blackett , CEO of Mediacom, has been offering her support for a while now, and has stepped in and with the help of Jem Lloyd Williams will support us in ensuring that the campaign gets the media exposure it deserves. Without the huge and generous support of these people we hope to in turn help and support literally thousands of other ‘little people’ : ).
Meanwhile, in the background, Olga Rudnieva and Mike Dudko, film directors of the soon to be realised documentary feature Kids-r, a global examination of the adoption crisis, tell me they are, to use Olga’s word ‘imprisoned’ in their editing suite, finalising the film. Olga flew to film us all the way from New York as she feels the film won’t be complete without our story so far; a truly unforgettable compliment to the efforts of everyone so far.
I am so thrilled, touched and massively grateful to everyone for their time, effort and unstinting generosity. It will be vital in helping us move such a crucial issue forward. There are a lot of big hearts around and I can’t wait to move into the next exciting phase of our campaign, with them.