The media has already called it a non-event. Adoption week. One week where we try to focus attention on the kids who don’t get a fair shot at life. The kids who languish in care. The kids who could have a family if the authorities and government could look beyond their own inhuman and inefficient processes.
Since last year we’ve heard Cameron and co talk the talk. They made some announcements and some that even made the headlines. And then, nothing.
But some people are interested. We have been utterly amazed by the generosity of agencies and individuals who have worked flat out over the past few weeks to pull together our campaign for Adopt a Better Way.Most of them have worked totally unpaid. They have done it not because they want to adopt or were rejected for adoption. These are people who simply care what happens to thousands of children in the UK every year. Children who are already damaged and then have to endure further damage by the system.
They work in media, marketing, design, writing, film and research. They are natural parents not adoptive ones. They are people like you who understand that if you fix the children you fix society.These people have freely helped us produce our new brand, our new launch, the posters you will see at over 20 sites in London. These people haven’t asked for acknowledgement. All they want is that you spend a few minutes thinking about the kids that society is failing. (A list of poster sites is at the at bottom of this post)
We’ve commissioned a report that shows just how broken the care system is. The findings indicate just how the care system impacts on a child’s ability to settle into an adopted family and shows us that with some commonsense thinking, we can improve their lives. And our society.
We need your help. They need your help. If you’d like to help a child get a real shot at life please visit our website and make a donation. Yes it’s for the children. But actually it’s for society as a whole. If we make just a few small changes to the system we can prevent kids ending up homeless, as prostitutes or addicted to drugs after being in care. And we can give more of them a permanent loving home. That is why we’re here. And we hope you are too.